Theodore Levitt (1925 - 2006)
American economist and professor at Harvard Business School, editor of
the Harvard Business Review, who was especially noted for
increasing the Review's circulation. In 1983 he is widely credited with coining
the term globalization through the article he wrote at the Harvard Business
Review entitled "Globalization of Markets", which appeared in the HBR in its
May–June issue. Levitt popularized the term and brought into the mainstream
business audience. Author of numerous articles on economic, political,
management, and marketing subjects, between 1985 and 1989 he headed the Harvard
Business Review as an editor.
Levitt died at his home in Belmont,
Massachusetts on June 28, 2006 from cancer.